Max Mara The Cube

Max Mara The Cube, focused on the down jacket, is an integrated system of outerwear and accessories born in 2008. The Max Mara The Cube’s design is so innovative that it has been “boxed” into the display cases at the Berlin State Museums and New York’s FIT, as a “cult object” in the “Fashion and Technology” exhibitions.

 S Cube 2 Max Mara
 S Cube 3 Max Mara
Max Mara The Cube with Cameluxe padding

Max Mara means camel hair. Some of our most legendary coats are made from fibres obtained from the natural combing of camel hair. Any excess fabric from processing is recovered and upcycled to produce the Cameluxe, an ultra-fine  padding for a new generation of The Cube.
 

CAMELUXE

CAMELUXE represents a new frontier in responsible fashion. Through a special upcycling process, the excess fabric from the production of our iconic camel-hair coats is recovered and mixed with recycled polyester fibres to form a highly insulating and high-performance padding.

This upcycling process has less of an impact in terms of energy consumption, waste production, water usage and therefore CO2 emissions compared to a manufacturing process that relies on virgin fibres.

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